Portfolio

  1. 1.             KEY PERSONNEL:
    1. a.         Organizational Structure

 

 

The Executive Management is lead by:

CEO: a qualified agronomist and a farmer in Lower Shabelle.

Vice CEO: Banana Export & and Marketing expert with year of experience in business development

Treasurer: Experienced Businessman and a Farmer

Production/Development: senior management and experienced banana grower, a farmer.

Marketing & Int’l Relations: Experienced Businessman with years of experience in marketing and relations.

  1. 2.             Production / Industry

Five-year production estimates in MT

Table (7)

Year

Existing Production (1,500 h)

Potential Production form Corporate Farm (1,500 h)

Total Estimate in Production MT

2012 13,250.25 43,449.75 56,700
2013 42,029.79 67,320.20 109,350
2014 46,889.79 76,054.70 122,944.49
2015 49,750.56 68,681.26 118,431.82
2016 50,882.71 76,692.28 127,574.99

Note:

According to the average banana consumption of Middle East population based on (FAO) reports, the estimated demand shortage is 73 million cartons per year

 

  1. 3.             Market Growth Prediction Estimates

Middle East Population Growth versus Demand

Table (8)

Year Population (million) Market demand 000’MT Current + 10% Supply 000’mt The GAP 000’MT
2012 159 954 340 614
2013 167 1,002 374 628
2014 176 1,056 411 644
2015 185 1,113 452 660
2016 194 1,169 497 671
2018 204 1,226 546 679
2019 215 1,290 600 689
2020 226 1,359 660 699

Note:

  • Population Growth + Birth – Death Rate = 5.4% for the Middle East average
  • Formula is that population requirement = 6 kg per person per year with 5.4% increase in addition to the current + 10% supplies increase